About Jenni Merrifield
Senior UX designer specializing in thoughtful, human‑centred experiences for complex, data‑rich and compliance‑aware products.
Hello! I’m Jenni Merrifield, the designer behind strawberryJAMM Designs. I craft intuitive, scalable user experiences for enterprise software, spanning justice systems, environmental monitoring, API security, and factory automation. My work blends strategy, collaboration, and careful execution to help expert users work with confidence.
I believe great UX is intentional, iterative and cultivated. Like a garden, ideas and designs are planted, nurtured, pruned, brought to bloom, harvested, and savoured. .
UX as a Growth Cycle
🌱 Planting
Discovery & framing
Research user needs, align stakeholders, and define what success looks like for both users and the business.
🌿 Nurturing
Ideation & prototyping
Explore options with sketches, wireframes, and prototypes; iterate quickly with feedback and technical input.
✂️ Pruning
Usability & simplification
Reduce friction, clarify flows, and make complex tasks straightforward through progressive disclosure and sensible defaults.
🌸 Blooming
Design systems & delivery
Document styles and interaction patterns that align with existing component libraries (e.g., Bootstrap, Ext JS, Ant Design) for consistent implementation.
🍓 Harvesting
Outcomes & learning
Validate with users, review metrics, capture lessons, and feed insights back into the next growth cycle.
🍴 Savouring
Outcomes & learning
Validate with users, review metrics, capture lessons, and feed insights back into the next growth cycle.
What I Do
I help teams ship enterprise‑grade experiences that balance user needs, regulatory realities, and technical feasibility. Previous work includes:
- LMI – GoPxL: end‑to‑end UX leadership for 3D inspection software.
- Vaisala – viewLinc 5: re‑imagined IA and interaction flows for environmental monitoring.
- Syscon – Elite OMS: modernizing offender management workflows with a service‑oriented web front‑end.
- Layer 7 / CA: UX for developer‑centric API security and policy management tools.
- CGTV Games: application "lobby" (dashboard) UI and registration flow redesign to improve conversion and retention.
Core Strengths
Strategic UI/UX Direction
Set design vision, ground decisions in research, and apply systems thinking to complex problem spaces.
Leadership & Collaboration
Guide cross‑functional teams, mentor stakeholders, and build shared understanding across time zones.
Technical Process Integration
Author style guides and usage guidance aligned with existing component libraries to ensure consistent delivery.
Let’s grow something great.
Explore my case studies or get in touch to discuss how we can work together to achieve your team’s goals.