My UX Process
A practical, research‑led approach that nurtures ideas from insight to impact.
Like cultivating a garden, effective UX is intentional and iterative. I guide products through planting (discovery), nurturing (design), pruning (validation), flowering (delivey) and harvest (release) — then we savour the results to confirm validity and value, feeding learning back into the next cycle.
UX as a Growth Cycle
🌱 Discovery & Framing
Planting seeds of clarity
- Contextual enquiry, stakeholder interviews, heuristic reviews of existing software.
- Problem statements, personas/user roles, essential use cases, success criteria.
- Risk/assumption mapping and alignment workshops.
🌿 Ideation & Prototyping
Nurturing good ideas
- Sketches, user flows, wireframes, mid‑fidelity prototypes.
- Exploration grounded in data models and technical constraints.
- Design reviews with PMs, engineers and SMEs.
✂️ Usability & Iteration
Pruning friction
- Moderated tests, remote studies (e.g., Userlytics), expert reviews.
- Progressive disclosure, sensible defaults, validation & errors.
- Accessibility checks and guardrails for high‑risk tasks.
🌸 Design Systems & Delivery
Blooming with consistency
- Author visual/interaction guidance aligned with existing component libraries (e.g., Bootstrap, Ext JS, Ant Design).
- Redlines/annotations, tickets, dev‑handoff checklists.
- Partner with QA on acceptance criteria for UX behaviours.
🍓 Outcomes & Learning
Harvesting results
- Define/track usability & business metrics.
- Post‑launch audits; capture insights for the next growth cycle.
- Share knowledge across teams and stakeholders via docs, demos, and reviews.
How this connects to my core strengths
Strategic UI/UX Direction
Each stage is anchored to research and systems thinking so we solve the right problems first.
Leadership & Collaboration
Workshops, reviews, and clear documentation build shared understanding and momentum.
Technical Process Integration
Guidance aligns with existing component libraries to ensure consistent, feasible delivery.
See the process in action
Explore my case studies or reach out for a walkthrough.